Outreach has become the leading sales engagement platform. We used it with a 5-person SDR team for 3 months to measure real impact.
What is Outreach?
Outreach is a sales execution platform that helps teams create sequences, automate outreach, and track engagement across email, phone, and social channels.
Pricing
Not publicly listed - contact sales
Estimated: $100-150/user/month
For 5-person team: ~$6,000-9,000/year
Setup & Onboarding
Implementation: 2 weeks with dedicated CSM
Training: 4 hours for team
Complexity: ⭐⭐⭐⭐ (Medium-high)
Time to first sequence: Day 3
Core Features
Sequences: ⭐⭐⭐⭐⭐
Multi-step email, call, LinkedIn outreach. Easy to build and optimize.
Email deliverability: ⭐⭐⭐⭐
Built-in warmup and monitoring. Stay out of spam.
Dialer: ⭐⭐⭐⭐
Click-to-call with local presence. Call recording included.
Analytics: ⭐⭐⭐⭐⭐
Detailed metrics on every touchpoint. A/B testing built-in.
CRM Integration: ⭐⭐⭐⭐⭐
Salesforce and HubSpot sync perfectly.
Performance Results
Before Outreach (manual outreach):
- Emails sent per rep: 30/day
- Response rate: 2.1%
- Meetings booked: 8/month per rep
- Time on admin: 40%
After Outreach (3 months):
- Emails sent per rep: 100/day
- Response rate: 3.8%
- Meetings booked: 18/month per rep
- Time on admin: 15%
Impact: 2.25x more meetings booked per rep
Pros
✅ Productivity: SDRs can manage 3x more prospects
✅ Analytics: Data-driven optimization
✅ Deliverability: Stays out of spam
✅ Integration: Seamless CRM sync
✅ A/B testing: Optimize messaging scientifically
Cons
❌ Cost: Expensive for small teams
❌ Complexity: Steep learning curve
❌ Email limits: Must respect sending caps
❌ Overkill: For very small teams
The Verdict
Rating: 8.5/10
Outreach significantly improved our SDR productivity. The 2.25x increase in meetings booked more than justified the cost.
Recommended for:
- Sales teams of 5+ reps
- Outbound-focused companies
- Teams serious about metrics
- High-velocity sales
Skip if:
- Team smaller than 3 reps
- Purely inbound
- Budget under $500/month for sales tools
